Kovalenko Marketing - Inbound, Social Media, Strategies, Content, Writing, SEO
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How Many Sitemaps Is OK for Google Search?

How Many Sitemaps Is OK for Google Search?

Recently I was asked about how many sitemaps we should submit to Google to stop worrying about proper search indexing. I answered: “At least one sitemap”. Later I thought about his question again, and decided to check related information and
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Content Marketing Strategy: Basic Elements

Content Marketing Strategy: Basic Elements

Content marketing strategy is a required part of any plan of activities in the Web. It’s not smart to build up website and the social media presence without clear understanding of what content do you have and going to have,
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Types Of Infographics: What Is A Chart?

Types Of Infographics: What Is A Chart?

In my earlier blog update Types Of Infographics And Visualization I mentioned a range of popular types of information graphics for business and marketing. Now I’d like to explore more deeply one of them – charts. Let’s think about ideas of
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eBook and Content Marketing Opportunities

eBook and Content Marketing Opportunities

I think it’s hard to find a person who never dreamed about writing a book. A book is more than just a collection of thousands words; it’s more than just a story; it’s more than a time killer when traveling.
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Why Do You Need White Papers?

Why Do You Need White Papers?

As it is well known for marketers, all in content marketing is about influence current and prospective customers’ decisions. Among many types of content I’d like to analyse the most analytical, but less widespread type – white papers. The audience
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How Twitter Is Different From Facebook?

How Twitter Is Different From Facebook?

Recently I was asked about how Twitter is different from Facebook. This question seemed very simple to me to answer. However it forced me to write this post and review more deeply the present status and role of both these
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Understanding A Lead In Inbound Marketing

Understanding A Lead In Inbound Marketing

Looking for a next topic for updating my blog, I switched my view from social media techniques and online content to a wider topic – inbound marketing. And now I am going to share with you my review of a
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What Does Quality Content Marketing Mean?

What Does Quality Content Marketing Mean?

In the beginning of 2013, the internet search leader Google suggested website builders and bloggers to focus more on building quality sites and less on link building. A quality website means a good content. So, in this article I’d like
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